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Small Truck Segment – Truck Owners

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Small Truck Segment - Truck Owners. Automobile Owners of vehicles with the Class: Small Truck. Small Truck for ad targeting.

Are you a marketer in the auto industry looking to target smart campaigns and reach people who already own a truck like Small Truck?

Small Truck Segment – Truck Owners

Automobile Owners of vehicles with the Class: Small Truck

Targeting Vehicle Type is an effective way of advertising since it uses previous purchase history and brand affiliation to influence a new truck sale. Understanding unique ways to reach truck buyers before they purchase is essential for marketing success on TikTok, Instagram and online. Segmenting allows marketers to focus their efforts on small, targeted groups of users who are likely to respond positively or according to their preferences, intent, purchase history, life stage, income level and current auto ownership – giving them the opportunity to tailor ads specifically for those audiences.

TruckSegments.com is a service of Skydeo the leader in automotive audiences for digital marketing.  You can find this truck segment in Trade Desk, Google, Amazon Ads, Yahoo, StackAdapt as “Skydeo > Auto > Vehicle Type > Small Truck”.

The Skydeo ID is 200304614 and the LiveRamp ID is 1008184141.  CPM should be around 0.75 or based on a percent of media spend for paid social ads.

Ultimately, targeting people based on their make and model of their trucks is an effective way to micro-target a highly engaged consumer base. This growing consumer segment is loaded with money and attracts the attention of marketers from all industries. For example, outdoor brands are now starting to leverage data-based truck segment advertising in order to target avid outdoorsmen driving SUVs and full-size pickups. They understand they have the potential to improve ROAS simply by reaching this consumer demographic. So, if you’re looking for an effective way to grow your campaigns’ revenue—try adding truck targeting into the mix. Target this segment on TikTok, Meta, your DSP or CTV platform —you won’t be disappointed. You’ll likely find that these engaged truck owners will help increase ROI and maximize returns when compared with other more generic audiences like homeowners who have no interest in buying a truck in the first place!

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